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Either it is Softer Panda Update or Google Panda Refresh?

Based on the very early chat, it seems that a Google Panda refresh started from yesterday. Many people are confuse if it is version two of softer Panda update that Matt Cutts has promised.

The WebmasterWorld discussion has posted yesterday about changes at Google and according to this sites seems impacted by the Panda algorithm. One webmaster write, he see a bad sign of silent update because he noticed lowest traffic in last five years.

Questions that arise in our mind:
1. Is it Google's new update?
2. If it is, it is typical Monthly Panda refresh?
3. Was it softer Panda update that can harder for many?

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Matt Cutts: Fluxion in Google's Search Results

In the video released on 1st April Matt Cutts has made it clear that the changing of Google's search results will be in fluxion. Google's changing are in keeping in mind the changing of web, searchers, devices and spammers.

Although the results are perfect are today but according to Matt Cutts we have to work hard making this result perfect in future.

So all the SEOs need to be ready to adapt all the changes

Forum discussion at Google+ and Twitter.

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Google's Matt Cutts: New Softer Panda Update Coming Soon

Matt Cutts, the head of Google spam team announced they are actively working on the "next generation" Panda update that will "soften" the algorithm.

Matt Cutts especially said the main aim of this helping small businesses that may be impacted by the Panda algorithm. There is no conform date of its release but he made it clear, it will be a bigger update that will make Panda less of an impact on certain sites.

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Google's Matt Cutts: It Was Much Worse because We Tested Dropping Backlinks From Algorithm

Google's Matt Cutts, the head of spam team of Google release latest video has Google admitting they do and did indeed test their search results by turning off linkage data as a part of their algorithm. According to video results would be "much much worse" if they did really do that in real life.

It really make sense because Google's core algorithm was almost based on Page Rank and links and and in these years they worked improving on it. They worked hard and spent so much time in using links to rank sites that were dropping it now would make for a mess.

It was interesting to see, because couple a weeks ago, we asked you what will be your strategy if Google dropped backlinks from their algorithm. We still have over 300 responses and 32% said they'd be curious, 34% said they would be very excited and 17% said they'd be very concerned.

Here is Matt's video on this topic:

Here is the transcription:

Therefore, we don't have a version like which is open to the public rather than we have our personal experiments like that internally and the quality looks much much worse. It turns out backlinks, however there is certainty a lot of spam and some noise, for the most part are still a really really big win in the sense of quality of search results in search engines.

We played about with the idea of turning off backlink relevancy and at least for now backlinks relevancy still really helps in terms of making sure that we change most relevant, the best, most topical set of search results.

Forum discussion at Twitter and WebmasterWorld.

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